Brand monitoring is central to effective marketing – you need to know what people are saying about your product or organization. No question about it in today’s marketplace – you snooze, you lose. And once you’ve gotten a bad reputation in the ether, you’re in big trouble. You MUST monitor your brand mentions and respond promptly and appropriately.
TweetRoost has a completely automatic method for this – our “Search Monitor.” Just create Saved Searches for the terms you care about, such as ‘Veeblefetzer’, ‘#Veeble’ or anything else. Then enable these Saved Searches as Search Monitors [instructions are below] and you’re all done.
From then on, all Tweets which include your search terms are automatically retrieved from Twitter, displayed for you and permanently saved in your database by TweetRoost.
With TweetRoost you’ll never miss any references to your brand. You can sleep easy…and here are the instructions to turn on a Search Monitor:
TweetRoost uses Twitter Saved Searches as the basis of its Search Monitor engine, so first you’ll need to have some Twitter Saved Searches. To create one from within TweetRoost, just Search for a term or phrase in the TweetRoost Search box. Notice that in the search results for ‘freebizator’, for instance, you’ll be given a link at the top which says “Make a Twitter Saved Search of freebizator” — if you click that, you’ll have a Twitter (and TweetRoost) Saved Search. Ok, half way there! Next, click on “Saved Searches” in the right side of the screen. From that screen, you can simply turn Search Monitors on or off. Turn the freebizator Saved Search on. TweetRoost will now look for tweets which contain that phrase, all in the background. When they appear in the Twitter Stream, TweetRoost will import them into the TweetRoost Saved Items database for you to manage!
To manage Saved Searches for Search Monitor, your TweetRoost Administrator can go into Manage Search Monitors in the Admin panel and turn them on and off, auto-assign them to users, etc.
Fred
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[...] interaction. Let’s say you are monitoring your brand’s hashtags or keywords with TweetRoost’s Search Monitor, and let’s say your brand has a frequently-used tagline — like “Just do it” [...]
[...] a staggering amount of raw data in the Twitter ecosystem. Even with TweetRoost’s excellent search monitor feature to automatically find and select search terms about your company, brand, industry or competitors [...]