When you use TweetRoost to manage your Twitter presence, it automatically captures your Twitter account’s historical Following and Followers counts over time. This means that you can look backwards and see a graph of this data over a given time period. Here is what this looks like:
The yellow line represents the Following count, and the red line represents the Followers count. Hovering the mouse over each data point shows the actual number of Followers or Followings for a given day.
This information can be useful to cross-reference with marketing campaigns or other business activities over a given time period, in order to analyze how the number of people following you has been affected. It can provide a valuable data point to determine the ROI of a social media campaign.
The Follower/Following information is just one metric of many offered by TweetRoost. TweetRoost also has metrics that show the number of saved TweetRoost items over time, which can be further filtered to limit to Tweets, Messages, Mentions, or Retweets. (Saved items in TweetRoost can be assigned to TweetRoost users, and saved items also have a status associated with them that can be either Open or Closed.) TweetRoost metrics can show counts of Open and Closed items by assignee, and lists of Open items by assignee.
Are there any other metrics that you would like to see TweetRoost offer? If so, leave a comment and let us know!