MediaRoost Delivers Advanced Enterprise Functionality to Twitter

with Launch of TweetRoost Management Tool

Metuchen, NJ (April 12, 2011) – MediaRoost today announced the immediate availability of TweetRoost, an enterprise Twitter management tool. TweetRoost allows organizations to manage tweets, retweets, mentions and other social media discussions, and includes an array of features designed specifically for groups and advanced Twitter users.

Designed for departments within large organizations (sales, marketing or customer service departments), and agencies (marketing, advertising and public relations) that manage one or more Twitter profiles, TweetRoost provides a central platform to manage, assign, tag, search and archive Twitter conversations.

Unlike other Twitter management solutions, TweetRoost includes a powerful saving capability that enables users to permanently archive all incoming and outgoing Twitter streams. Users and groups can internally tag, comment and discuss via threaded conversations all Twitter interactions and utilize auto-assignment, routing and approval functionality to support social media processes and workflow.

“Every day millions of Twitter users are mentioning their positive and negative experiences with brands and only a fraction of these organizations have the appropriate tools to keep pace,” explained Mark Krieger, President of MediaRoost. “We developed TweetRoost to address the social CRM needs of these organizations, offering multiple people within a department or agency the capability to proactively manage their Twitter engagement.”

Mr. Krieger and co-founder Fred Pack have extensive expertise in the customer service industry, having created one of the first Web-based service desk tools, FootPrints, in 1996. The product and company, UniPress Software, were acquired by Numara Software in 2006. Together the founders decided to bring an enterprise and service desk mentality to Twitter, and started MediaRoost in 2010.

“Twitter is being used in a variety of ways and is an excellent channel for brands to communicate, not only for sales, marketing and customer service but also product development, market research and even human resources,” added Mr. Pack. “TweetRoost is a flexible tool for departments to harness the power of Twitter, connect with customers and prospects, and cultivate relationships.”

TweetRoost offers integrations with third-party CRM, service desk and project management tools such as Salesforce.com, ZenDesk, and BaseCamp. MediaRoost offers a free 45-day fully-functioning multi-user trial version of TweetRoost. After 45 days, users who do not purchase can keep a permanent single-user version without some of the advanced features. The permanent full-function version costs $15 per user per month.

About MediaRoost:

MediaRoost, based in Metuchen, New Jersey, is a social media startup serving clients in the CRM, sales, marketing and public relations industries. With prior experience in programming and CRM software, the company’s focus is to help individuals and groups efficiently manage and monitor their social media presence. For more information on MediaRoost, visit www.MediaRoost.com or follow us on Twitter at http://twitter.com/mediaroost.